Sacramento Search Engine Optimization

Search Engine Optimization - SEO

Search Engine Optimization - A Prerequisite to Success

Wikipedia states "Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results."

Proper search engine optimization requires a multi-headed approach that requires continual maintenance. There is a proper and almost scientific path that must be followed for SEO to provide the desired results.

"68% of viewers click on results displayed on the first page; 92% do not click past page three. You need SEO maintenance to get and stay there."

SEO Unintended Consequences - Play By The Rules

Beware of techniques known as black hat SEO or Spamdexing that use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices. Work with TLC and avoid these practices.

Get started
with TLC

SEO - Search Engine Optimization

When optimizing a site for organic rankings, you make changes that alter the site structure and content to increase the likelihood of higher search engine rankings for strategic keywords. A Technical Site Review can help identify areas for improvement, calling for changes in coding, text content and hyperlinks. A Competitor Analysis can tell you how to best your competition. Following are the basic SEO tasks.

Site Content: Keyword-rich text will get your site indexed by search spiders. Optimize each page for two or three targeted keywords. Use your keywords in a natural, conversational way throughout the text on your page so your copy is attractive to both visitors and search engines. It id generally agreed that keyword density should be between 1% and 4%.. Use keywords in subheadings whenever possible. Experts recommend at least 425 words per page; there is no maximum. Write pages that describe and explain your offerings while addressing potential customer queries and link to them within your site using your keywords.

It is still very important to use Title and Description tags.

● Title Tag: For best ranking results, provide a unique title tag for every page in your site containing the targeted keywords used in the text on that page. The title should be a sentence of 50 to 70 characters or approximately seven to ten words. Make it informative and compelling to attract visitors to your page.

● Description Tag: For best ranking results, provide a unique description tag for every page in your site containing 200 to 300 characters. Make your description tag a strong marketing statement with call to action if applicable. Your description tag should also contain the targeted keywords used in the text on that page.

● Keywords Tag: The keywords tag is not used for ranking purposes by most search engines, but it can be helpful with some engines. Recently the last big hold-out Yahoo, announced they are no longer using meta keywords. I still use them because it is easy and some small oddball engines still address them. Don't stress over them because their value is questionable.

● Miscellaneous Tags: It is important to include keywords in Heading Tags and ALT Tags (used to describe graphics). Use keywords in ALT tags only if descriptive of the graphic.

Linking Strategy: Use keywords as anchor text in your hyperlinks. When a site links to you with the words "Click Here:, Your site gets credit for the words click here. Unless that is what your about try getting sites to link to you using actual keywords. T

Search spiders look for "subject matter experts" when indexing relevant web sites for top rankings in their search databases. Following the above Search engine optimization (SEO) strategies will help bring your site to the top of the search engines.